A burst of sign-ups after an app update looks like growth, and a busy website looks like demand. Here is how we found that almost all of it was machines, and how to tell people from robots in the figures you already record.
A track you uploaded sits in the music list but never plays, while the built-in tracks work. The file is usually fine — the tool is looking for it in the wrong place. What we found, what we changed, and the checks you can run yourself.
Research covered by Search Engine Journal looked at 1,650 responses and found AI assistants recommend different brands depending on the language the question was asked in. If you have only checked in English, you have checked part of the picture.
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