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Tech Concierge · Blog

Engineering, in plain words

What we build, launch and fix for businesses — and what you can take from it. Real projects, told by the engineers who did the work.

Latest articles

Case studyVideo and content

Why the prices in your video ad's captions come out wrong

When captions are written from what a machine heard, a price can appear ten times its real size and a sum meant to stay hidden can sit in plain sight. Our engineer traced it to the transcript, and changed where the on-screen figures come from.

4 min read

Case studyVideo and content

AI presenter looks fake: the test that catches it

We wanted a daily video without filming every day, so an image model drew the presenter in new places and clothes. The pictures were tidy and still not quite him. Here is the test that caught it, and how to run it on your own pictures.

4 min read

Case studyVideo and content

Why your AI video ads look fake, and the cut that fixes it

Two of a client's AI-made video ads looked machine-made to the editors who approved them, for two different reasons. We traced each one, and both now come from the same way of cutting an ad.

4 min read

Case studyWebsites

A website for a second country is not just a translation

Our own platform was built for one country, so the country was written into hundreds of places rather than set anywhere. Here is how we traced it, what we changed, and what an owner can check before serving a second country.

5 min read

Case studyVideo and content

Why your AI video presenter grows an extra hand

A client's video team found the trouble with their AI presenter ads was in the hands. Here is where it starts, what we changed, and what to look at in your own clips.

4 min read

Case studyMarketing

Why robot traffic in analytics looks like new customers

A burst of sign-ups after an app update looks like growth, and a busy website looks like demand. Here is how we found that almost all of it was machines, and how to tell people from robots in the figures you already record.

5 min read

Case studyVideo and content

Why your uploaded music plays no sound in your video tool

A track you uploaded sits in the music list but never plays, while the built-in tracks work. The file is usually fine — the tool is looking for it in the wrong place. What we found, what we changed, and the checks you can run yourself.

4 min read

NewsAI and automation

AI assistants may recommend different brands in other languages

Research covered by Search Engine Journal looked at 1,650 responses and found AI assistants recommend different brands depending on the language the question was asked in. If you have only checked in English, you have checked part of the picture.

5 min read

NewsAI and automation

How small businesses get cited by AI assistants

Search Engine Journal reported that government health, research and regulator sites climbed ChatGPT's citation ranks in the United States while explainer pages fell. For a small business, the lesson is plain: publish factual pages an assistant can quote.

4 min read

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