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Topic

Video and content

Videos, photos and words that show what a business does.

Case study

Why the notes in your video script never reach the finished ad

A video tool that reads only the spoken words will drop the writer's notes on footage, on-screen text, sound and acted scenes. A client's team found the gap only after watching the finished ad; here is what we changed and what to check in your own videos.

5 min read

Case study

Why an AI image adds an extra person to your two-person scene

A client's video team wanted a two-person conversation ad. The AI image tool kept drawing the person each speaker was looking at, so the cut would show four people. Describing the framing, not who must not be there, fixed it.

4 min read

Case study

Why your AI-made health ad shows the wrong picture

An ad for a health supplement cut to footage of a different condition on about half its cutaways. What caused it, how we changed how the tool picks clips, and what an owner can check before an ad goes out.

4 min read

Case study

Why supplement ads are rejected by ad platforms after a clean check

A clean script check does not mean an ad platform will accept a supplement ad. What our engineer found when a video team's checker stayed quiet on the lines that get supplement ads rejected, and warned about the honest ones.

5 min read

Case study

Why the prices in your video ad's captions come out wrong

When captions are written from what a machine heard, a price can appear ten times its real size and a sum meant to stay hidden can sit in plain sight. Our engineer traced it to the transcript, and changed where the on-screen figures come from.

4 min read

Case study

AI presenter looks fake: the test that catches it

We wanted a daily video without filming every day, so an image model drew the presenter in new places and clothes. The pictures were tidy and still not quite him. Here is the test that caught it, and how to run it on your own pictures.

4 min read

Case study

Why your AI video ads look fake, and the cut that fixes it

Two of a client's AI-made video ads looked machine-made to the editors who approved them, for two different reasons. We traced each one, and both now come from the same way of cutting an ad.

4 min read

Case study

Why your AI video presenter grows an extra hand

A client's video team found the trouble with their AI presenter ads was in the hands. Here is where it starts, what we changed, and what to look at in your own clips.

4 min read

Case study

Why your uploaded music plays no sound in your video tool

A track you uploaded sits in the music list but never plays, while the built-in tracks work. The file is usually fine — the tool is looking for it in the wrong place. What we found, what we changed, and the checks you can run yourself.

4 min read

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