Topic
Assistants and automations that take routine work off a small team.
Case study
Short ads from an AI tool can be fine while its long scripts forget the start, repeat a point or come out short. A client's long sales scripts now hold together, and here are the checks to ask for.
Case study
A client's AI-written ad scripts sounded polished and the automated review passed them, yet some promised things the brief never said. Here is how the invented lines appeared, and the checks that now catch them.
Case study
An AI video can pass every automatic check and still put the presenter where no person could sit. On a client's platform, one such picture spoiled the second half of a sales video; here is what we found and changed.
Case study
A video team's AI-made presenter photos kept coming back in the wrong place and clothes, with no error on screen. The cause was a hidden limit that cut the end of longer descriptions, and the fix was live within a day.
News
Research covered by Search Engine Journal looked at 1,650 responses and found AI assistants recommend different brands depending on the language the question was asked in. If you have only checked in English, you have checked part of the picture.
News
Search Engine Journal reported that government health, research and regulator sites climbed ChatGPT's citation ranks in the United States while explainer pages fell. For a small business, the lesson is plain: publish factual pages an assistant can quote.
News
Google Meet now offers next steps on the post-meeting screen: a drafted follow-up email and a list of action items. It only works if note-taking was switched on during the call, so here is what to check.
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